“Little Green Lies”
Little Green Lies
The sweet notion that making a company environmentally friendly can be not just cost-effective but profitable is going up in smoke. Meet the man wielding the torch
Sobering thoughts from a dedicated environmentalist business-reformer. Among other things, what this shows is that real change in business behavior won’t come until the economics changes. The price of creating pollution must go up–when (if) it does, the return-on-investment equation will change, and that’s the best hope for changing business behavior and achieving real reductions in pollution. Ideally, this will take the form of a cap-and-trade program where all emission permits are auctioned and revenue recycled as per-capita payments to all Americans, as championed by Peter Barnes.